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Transform your workforce with Mobile CRM

CRM September 17th, 2009

The good news is that if you have already implemented a CRM solution, you are ahead of your peers. A 2007 AMI Partners study showed that companies who had implemented a CRM solution outperformed companies who had not by 44% (measured by revenue per employee).

Most of us, however, are looking for new ways to improve upon our existing productivity, and create additional competitive advantage over our competitors.

The mobile market has exploded and is growing at a rapid clip. Go to any conference or meeting, and the first thing that attendees do at a break is to interact with their mobile device – check and respond to email, use the internet, check voice mails and make phone calls, send texts and/or interact with social media sites.

The mobile device has become a central piece of life for people across the globe. For sales people (especially those in the field), it is a core requirement.

I recently stumbled across a couple of eye catching statistics:

Sales reps in companies with CRM implemented met their quota 58.2% of the time. Sales reps in companies with CRM and mobile implemented met or exceeded their quota 64.3% of the time (source: CSO Insights)

A survey by the Aberdeen group produced the following findings:
1. 83% of sales reps felt that a PDA/Smartphone solution would make them more effective in the field
2. 90% said that they would use their CRM systems more if they had handheld mobile devices
3. 91% believe mobile CRM software will become an important sales tool for the organization

(source: Aberdeen Group)

Will a mobile solution deployment solve all of your sales, marketing, and support problems? No, but here are some tangible benefits you might find:

Increased productivity
Increased user adoption
Increased real time internal communication
More valuable customer face time
Better responsiveness, more closed deals

Does it make sense for your organization to roll out a mobile CRM solution? Consider the following questions:

What would the financial impact be if the number of sales reps in your company attaining quota increased by 6%?
What would the financial impact be if your sales team increased its productivity and sales numbers by 5-10%?
How much would your company benefit from increased user adoption because your sales reps found significantly more value in having access to their customer data in real time while in the field?

For more information, download the free white paper “Harness the Competitive Advantage of Your Mobile Workforce”

For additional discussion related to Mobile CRM, please call 1.800.425.9843 or email bvellmure AT blytheco DOT com

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