Taking Your Consumer Goods Company to the Next Level
[Webinar] Taking Your Consumer Goods Company to the Next Level: Technology and eCommerce Strategies

[Webinar] Taking Your Consumer Goods Company to the Next Level: Technology and eCommerce Strategies


Consumer goods companies like yours are facing increasing pressure, with:

  • Foreign competition
  • Increased customer expectations
  • Pressure on margins
  • eCommerce competition
  • And more

Fortunately, with the right strategies and technology, your company can not only survive these challenges, but thrive.

Get instant access to the replay of our webinar featuring a panel of experts who will share the best ecommerce and technology strategies for achieving growth in today’s competitive market, along with real-life case studies.

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Your Panel of Expert Speakers

Apryl Hanson – Senior Director of Customer and Partner Strategy, Blytheco

Apryl-Hanson2-square-100x100.pngApryl has more than 15 years of management experience with the software industry, including serving as Director of Partner Programs and Development and Director of Sales at Sage, where she ran three different business units (companies) while working with educating partner firms on business practices.  Most recently she was Director of Sales and Marketing with Attitude POSitive, Inc., a retail software company, where she oversaw successful customer loyalty, sales training and marketing alliance programs.

Jeff Ha – VP of E-commerce, Plae

Jeff_Ha_Plae_100px_rotated.pngJeff is a technology start-up veteran with over 10 years of experience in B2C and B2B markets. He currently heads up E-Commerce and Digital Marketing at PLAE, a SF-based design start-up focused on kid’s shoes. Before PLAE, Jeff led the development of sales enablement programs at BrightEdge that reduced average B2B SAAS sales cycle times from 90 days to 30 days and helped grow BrightEdge from <$1M in revenue to over 150 people and +$30M in annual revenue in just 3 years. His expertise and leadership with customer success teams has supported brands such as 3M, P&G, General Mills, and GE.

 

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