Does Having an Integrated CRM and ERP Improve Business Results? - The Blytheco Blog
Does Having an Integrated CRM and ERP Improve Business Results?

Does Having an Integrated CRM and ERP Improve Business Results?


If you’ve looked at the many options available for customer relationship management (CRM) and enterprise resource planning (ERP) software, you know that there are a lot of choices.

You may have heard about some options that offer an integrated CRM and ERP, and wondered if that makes any difference.

Data is data, and CRM is CRM, right?

Not so much, according to a recent study by the respected research organization The Aberdeen Group, which has been publishing technology research since 1988. The group surveys industry practitioners in Best-in-Class organizations to uncover fact-based, vendor-agnostic insights from hundreds of thousands of business professionals.

In a study published in August 2016, The Aberdeen Group found that top performing companies are 14% more likely to have integrated ERP and CRM solutions. The group found that the reason for this is to ensure that customer data is fully accessible and usable in all customer decisions.

Integrated CRM and ERP

The Aberdeen Group found that “These capabilities ensure that your employees will have the tools in place to improve operations and decision-making, leading to increased customer satisfaction, and larger profit margins.”

Review the report for yourself and learn more about key points including:

  • Companies with integrated CRM and ERP are 75% more likely to have a fully integrated view of all customer information
  • Those with integrated CRM and ERP are over twice as likely to have the ability to plan and forecast for demand.
  • Leaders are 18% more likely to have integrated eCommerce with ERP
  • 52% of organizations with integrated ERP and CRM are performing data entry at the point of activity
  • And much more

Integrated CRM and ERP

Blytheco offers solutions that include an integrated CRM and ERP, including the leading cloud ERP, NetSuite. NetSuite describes its CRM+ as delivering true customer lifecycle management, from marketing and opportunity management to order management, customer upsell, cross-sell, renewal, and customer service. This is supported by the NetSuite ERP that runs all of your key back-office operations and financial business processes in the cloud, including accounting, inventory and supply chain management and order management.

Integrated CRM and ERP

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