Giving it away for FREE - crazy or creative? - The Blytheco Blog

Giving it away for FREE – crazy or creative?


“They who give have all things; they who withhold have nothing”

Hindu Proverb

Back in the go-go days pre-recession, you would have thought someone was nuts to give away their products or services for free. After all, when Mama needs a new pair of Manolos, free just isn’t going to get it done.

Those days are gone, and so is the reluctance to give stuff away. Sure, it’s not for everyone, but for a few visionary companies, giving away services to good clients has been a way to adapt to the new economy and the new business models it requires.

Why do it?

  • Karma. It builds goodwill.
  • Marketing. It keeps your business in the public eye and in your clients’ minds.
  • It keeps employees busy and motivated.
  • It helps out people who need a hand.

At Blytheco, our 1,000 Hours initiative is about giving it away. For our 30 year anniversary, Blytheco is giving away 1,000 Hours to produce $1,000,000 in revenue for clients and $100,000 for charity. Our goal is to create $1,000,000 worth of measurable results in our clients’ businesses with our free consulting work, and to generate $100,000 in donations from our business community to our selected charities.

We’re already getting some interesting projects lined up.

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