You may not realize it, but the technology your company uses has a big impact on your organization’s ability to attract and keep the best talent in 2017 and beyond.
Your technology impacts recruiting in two ways:
- Having the right human resource management technology (HRMS, HRIS, HCM, etc.) enables and streamlines your recruiting efforts, along with your day-to-day HR tasks.
- Having up to date, user-friendly business management software that helps employees be successful in their role is important to incoming talent.
Use Technology to Improve Your Recruiting Efforts
While this point may seem obvious, many companies still haven’t made the leap to implement an HRMS or similar system, preferring to invest their technology dollars elsewhere. But as the employment market has improved, talent acquisition and retention have become more of a challenge. As a result, investing in new (or updating old) HRMS technology has become a priority.
HRMS systems help accelerate and streamline recruiting with features such as:
- An Applicant Tracking System (ATS), which assists in automating a company’s overall recruiting needs.
- Training solutions that help smooth onboarding, address identified skill gaps, and develop relevant training.
- Paperless workflows that simplify the employee onboarding process, change process, and performance assessment process.
Beyond HRMS systems, there are other technologies that can help you manage the recruiting, hiring and resource management processes which many companies have not yet considered. A recent article on Recruiting.com said, “HR departments will…use more recruiting technology to promote their employment brands and open jobs in 2017. For example, they will incorporate employment videos into both their career sites and job postings to further engage job seekers.”
A great example: virtual reality, augmented reality, artificial intelligence, and wearable tech can provide candidates a real day-in-the-life look at their potential job, allowing them and you to make more informed employment decisions, or take training to the next level, giving employees on-the-job training before actually being on the job.
Up-to-Date Business Technology Attracts and Retains Top Talent
Meanwhile, how does your other business technology affect your recruitment efforts? Millennials grew up with technology and they have very clear expectations around the use of technology in the workplace.
As the largest segment of today’s workforce, it is important to attend to their needs. Millennials expect the companies they work for to provide them with up to date, user-friendly tech. They also expect to have the opportunity to learn new things, including newer software solutions.
“This generation has grown up with the internet, computers, and smartphones, and so they have greater expectations than Baby Boomers or even Gen X,” according to an article on “Manufacturing ERP and the Rise of the Millennials.”
“They also have a different view of the workplace, with a greater emphasis on mobility and collaboration. Millennials expect advanced technology in the workplace, and manufacturing can attract young workers by emphasizing how much technology is used.”
A Nielsen survey revealed that Millennial respondents cited technology use as the most unique and significant aspect of their generation, a substantial change from the baby boomers who cited their work ethic instead.
Millennials, who are those born between 1980 and 1996, have spent their lives watching cable television, searching information on the Internet, and communicating through smartphones. They have had access to more data, knowledge, and resources than any previous generation even knew existed. Particularly in a tight labor market, if a new prospect learns that your company is using out of date software, they very likely will choose to accept another job offer. Why? Because (A) older technology makes their job harder rather than easier and (B) they want to learn new technology that will help them move forward in their careers.
Need proof? A recent study by Udemy showed that 46% of employees cite limited opportunities to learn new skills as the top reason why they are bored in their current roles and looking for a change. A Fortune article on “What Employers Will Worry About in 2017” pointed out that “Training and development opportunities can help companies not only with retention but also with developing their next generation of leaders.” Finally, a Forbes article entitled “10 Workplace Trends You’ll See in 2017” stated, “The technology that employees are experiencing outside of work will naturally influence them to desire the same tech at the office.”
If your employees have better, more sophisticated technology at home than at work, they are going to be open to offers to move on to another company, either during the recruiting process or after they are hired. Be sure to consider how your technology is influencing your recruiting efforts as you determine and implement your business strategies for 2017 and beyond.
Article reprinted from the Spring 2017 issue of Bellwether.
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