From Pizza Hut’s Hotdog-Stuffed Crust to Burger King’s Bacon Sundae: Are They Listening to Their Customers? - The Blytheco Blog

From Pizza Hut’s Hotdog-Stuffed Crust to Burger King’s Bacon Sundae: Are They Listening to Their Customers?

Some fast food restaurants are adding fat and high[er] calorie content to their menus this year. Pizza Hut has just announced their new hotdog-stuffed crust pizza; however it will only be available in the U.K. and according to Lisa Beachy, Pizza Hut spokesperson, there are no plans to release the product in the Americas.

ABC News reports that a slice of plain stuffed crust pizza contains about 265 calories with 11.6 grams of fat and a hot dog contains about 170 calories and 15 grams of fat, although an official calorie count for the pizza was not listed.

As equally as gross (or tasty according to your taste buds) is perhaps an ice cream sundae with bacon. Food blog Grub Grade reported that on this side of the Atlantic, specifically in Nashville, Tennessee, Burger King is testing selling bacon sundaes…that’s right, you heard me – bacon sundaes. The sundae appears to come with standard toppings such as fudge and caramel, but also includes a strip of bacon. The blog reports that the product is similar to a “Maple Bacon Sundae” sold at Denny’s. According to Eater, Jack in the Box also unveiled a “Bacon Shake” earlier this year.

With all of these “creative” food concepts, I have to wonder : Where did upper management gets these food ideas? From customer feedback? Pizza Hut has been hush-hush about the origins of their hotdog pizza and won’t even divulge future plans for the product.

On the other hand, Burger King spokesperson Randi Farynyk did release an e-mailed statement saying “As part of Burger King Corp.’s normal course of business, the company is currently testing menu items in a small sampling of U.S. restaurants located in the Nashville, TN area. The brand does not have plans to expand the test to additional markets at this time.”

With all the discourse about ending obesity in this country, it’s hard to believe that an American-based company would develop such a caloric catastrophe. According to the latest U.S. CDC obesity report, the United States is the most obese country in the world with over 1/3 (35.7%) of its population making the cut. The U.K. is not far behind and ranks as the third most obese country in the world.

And what would the country’s obesity elimination program have to say about this? I am sure that Jack-in-the-Box, Denny’s, and Burger King’s new bacon flavored “foods” do not align well with the government’s new health strategy.

So, with this newfound concern that many people are starting to have about their food, it’s hard to understand why these fast food companies have developed such unhealthy alternatives. There’s a reason why natural and organic food places are doing so well right now – a big reason is because these markets are actually listening to the feedback from their customers. As I wrote about in a previous blog, there’s a reason why Trader Joe’s does so well with customers and has a high NPS score – because they actually listen to their people! They pay attention to what their customers want and need and thus establish a long-lasting relationship with the people they serve.

The people at Trader Joe’s and Whole Foods have apparently figured out how to effectively evaluate CRM for their company. I hope neither come out with hotdog-stuffed, bacon-flavored anything.

Check out our free webinar on customer loyalty and stop your business from baconization or becoming hotdog-stuffed.

Tell me! Would you try a pizza with a hot dog crust, or a bacon sundae?

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