SugarCRM, the world’s fastest growing customer relationship management (CRM) company, and HubSpot, the leading provider of inbound marketing software, today announced a packaged integration between the two systems to provide a complete, closed-loop inbound marketing solution.
“The most successful companies understand the value of closed-loop marketing and the benefits of sales and marketing collaboration,” said HubSpot CEO and Co-Founder Brian Halligan. “HubSpot’s integration with SugarCRM provides the right tools for even more businesses to make smart marketing decisions that lead to more sales.”
Recommended: Hubspot Introduces Hubspot 3
As part of the integration, users of both SugarCRM and HubSpot will be able to more effectively generate leads, better manage lead-to-sales conversions, and leverage the lead intelligence and reporting tools in both products for complete, closed-loop marketing analysis. The integration between the two offerings enables:
- Improved sales intelligence by automating the import of lead data from HubSpot to the SugarCRM Leads module.
- Closed-loop reporting and ROI analysis using bi-directional synchronization of closed-won leads data.
- Optimization of marketing activities by making it easy to identify the most effective sources of leads and sales in either system.
“It is becoming increasingly more difficult for businesses of all types to stand out in a crowded marketplace,” said Clint Oram, CTO and co-founder of SugarCRM. “With an intelligent, inbound marketing approach powered by tools like HubSpot and SugarCRM, companies can more effectively reach more prospects and better align their sales and marketing teams to execute more effectively and close more business.”