Optimizing the Customer Experience for Growth: Technology & eCommerce Strategies
[Webinar] Optimizing the Customer Experience for Growth: Technology and eCommerce Strategies

[Webinar] Optimizing the Customer Experience for Growth: Technology and eCommerce Strategies

Today’s consumer expects more from companies, whether via brick and mortar, online, mobile, or all of the above.

Learn from leading experts how your company can provide an excellent customer experience through all of these channels with:

  • Omnichannel/ecommerce strategies
  • The frictionless customer experience
  • Streamlined, optimized systems
  • Visibility into inventory and supply chain
  • And more

Access the recording of this live session that featured a panel of experts who shared the best ecommerce and technology strategies for achieving growth in today’s competitive market, along with real-life case studies.


About Your Speakers

Jeff Ha – VP of E-commerce, Plae

Jeff_Ha_Plae_100px_rotated.pngJeff is a technology start-up veteran with over 10 years of experience in B2C and B2B markets. He currently heads up E-Commerce and Digital Marketing at PLAE, a SF-based design start-up focused on kid’s shoes. Before PLAE, Jeff led the development of sales enablement programs at BrightEdge that reduced average B2B SAAS sales cycle times from 90 days to 30 days and helped grow BrightEdge from <$1M in revenue to over 150 people and +$30M in annual revenue in just 3 years. His expertise and leadership with customer success teams has supported brands such as 3M, P&G, General Mills, and GE.

Apryl Hanson – Senior Director of Customer and Partner Strategy, Blytheco

Apryl-Hanson2-square-100x100.jpgApryl has more than 15 years of management experience with the software industry, including serving as Director of Partner Programs and Development and Director of Sales at Sage.  Most recently she was Director of Sales and Marketing with Attitude POSitive, Inc., a retail software company, where she oversaw successful customer loyalty, sales training and marketing alliance programs.



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